Writing Effective Titles for the Web

Writing titles and headlines for the web is much different than writing them for print. When readers take a print newspaper or magazine in their hands, they know what they wants to read and know that they’ll find it there. But with the web, readers generally search for articles to read or to find information.  They go to search engines to search for what they want, or to websites that have been recommended to them. They scan and skim the sources looking at all the different headlines searching for what they want, and then click on the title that they think will contain their information.

So, what does this mean? This means that your title or headline should be such that it immediately catches the attention of the searcher. In order to prevent your title from going unnoticed, just follow these simple rules. They will make your content more visible on the web:

1. Keep your title short. The ideal length is between three to six words, and never more than ten.  This is because most search engines usually pick only a few sets of words.

2. Keep the most relevant words in the beginning. The most relevant words should also be the keywords of your content. But be careful – don’t overstuff the title with keywords, otherwise it will not only sound irritating but will also be ignored by the search engines.

3. Make your title the “summary” of your article. In other words, the title should clearly say what your article is about. This increases the possibility of the searcher clicking on your article.

4. Be sure to keep it honest. It is very important that your title is exactly what it says. Don’t let it be just something to attract readers. If your readers are attracted by the title but find something different in your article, they’ll never return. Your reputation as a writer will be affected. This is why honesty and truthfulness is of prime importance.

It’s really not very difficult keeping these points in mind. It only takes a little care and practice. Just remember this – your title is what defines the success of your article.

What do you think – does the title of this post have all the points given above?

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